Internet Audio Streaming

In accordance with the NCAA's bundled rights agreement between the two parties, CBS owns the exclusive audio streaming rights to all 88 NCAA championships. These broadcasts must be cleared through Learfield., (Mike Dodson - mike.dodson@learfield.com or 859/226-4390; Cindy Johnson - cindy.johnson@learfield.com or 859/226-4225) in order to obtain the broadcast rights. The form that must be completed can be found online at www.ncaasports.com/broadcast.

Note: A separate form will need to be completed for each round or day of coverage.

  1. A rights fee may be charged for commercial broadcasts and rebroadcasts of any NCAA championship round/game(s). The rights fee will be waived for non-commercial, university funded, student-run radio broadcasts.

  2. No exclusive rights shall be granted and no broadcast will be permitted as part of a subscription package. The broadcast must be free to any user. If the broadcaster normally uses a subscription package to broadcast audio or video streams, the link to the broadcast must be separate from this package in that it does not require any login or other user information.

  3. Aggregation of links is strictly prohibited. The participating school may only reference the link to the game in which it is competing. No third party site will be permitted to link to the broadcast. The only permissible Website that will aggregate links to the entire tournament is the official NCAA site, NCAAsports.com. Furthermore, the responsibility of ensuring no aggregation takes place resides with the school or entity requesting the rights. In the event that aggregation is taking place on an unauthorized third-party Web site, the requesting agency must take action to have the links removed in order to prevent forfeiture of their previously granted rights to broadcast.

  4. The university or college broadcaster of each competing institution, or the broadcaster designated by that institution as its official broadcaster, shall be granted broadcast space. Applications from other stations will be referred to the on-site media coordinator/host sports information director and space will be made available as the facilities permit. The NCAA reserves the right to deny any broadcaster the right to broadcast NCAA championship events.

  5. All broadcasts for any round/game of an NCAA championship shall be required to submit a completed streaming agreement to Mike Dodson/ Cindy Johnson at Learfield. The form may be located at www.ncaasports.com/broadcast. You MUST submit the I.P. address of the audio player when applying for rights. The agreement must be fully completed and submitted in advance of the round/game that will be broadcast. Please note, if the form is not fully completed, rights will not be granted. The form shall be completed for each round/game that is to be broadcast.

    Learfield will authorize the form and submit it to the on-site media coordinator/host sports information director. Facilities may not be reserved until the media coordinator/host sports information director has received an authorized radio agreement from Learfield. On-site personnel from the broadcaster also should retain a signed copy of the streaming agreement for reference.

  6. All broadcasters will be invoiced for rights fees associated with these broadcasts. Broadcasters will be charged for each game of the championship in which it broadcasts.

    Note: The station streaming the broadcast is required to supply a link back to the official NCAA Championships Web site, NCAAsports.com. The per game Internet rights fees are as follows:

    1. Division I championships (excluding men's and women's basketball) Internet streaming fee - $75.00 Commercial Internet-only fee - $75.00

    2. * Division I Men's Basketball Championship Internet streaming fee - $100.00 Commercial Internet-only fee - $100.00

    3. * Division I Women's Basketball Championship Internet Streaming fee - $75.00 Commercial Internet-only fee - $75.00

      * This information should be forwarded to your broadcaster. Originating university networks will receive a different NCAA Radio Agreement for the Division I Men's and Women's Basketball Championships.

    4. Division II and III championships Internet streaming fee - $50.00 Commercial Internet-only fee - $50.00

    Note: A rights fee will be waived for any non-commercial, university funded, student-run broadcast.

    The rights fee will be waived for Internet-only broadcast provided there are no commercials, sponsored elements or underwriting spots within the broadcast itself. In addition, there cannot be any advertising on the audio player itself. Any of the afore mentioned circumstances will result in a rights fee for an Internet-only broadcast

    At the conclusion of each championship Learfield will invoice rights fees, except for the Division I Men's and Women's Basketball Championship. All rights fees will be collected in advance for those events.

  7. A participating or host institution shall make no additional charge or receive any additional consideration for the rights accorded hereunder to the broadcaster(s) or network.

  8. Refer to NCAA advertising guidelines for policies regarding appropriate and inappropriate advertising within the broadcast and within the media player.

  9. Any station that does not broadcast a game of a championship, after contract for such space, shall be required to pay a forfeiture fee of 50 percent of the initial rights fee for that particular championship.

  10. The commercial format used by broadcasters shall conform to acceptable broadcast standards to ensure a quality broadcast.

  11. Only a broadcaster/network that has purchased rights from the NCAA may air a live description of any competition. Non-rights holders originating live reports from an NCAA championship venue must adhere to the following guidelines when Westwood One is broadcasting the NCAA Championship event.

    1. Live description of any game in progress is prohibited. Programming shall originate only from the media workroom, and use of NCAA courtesy telephones is prohibited. Radio station or networks may order telephones from the NCAA telecommunications contact center.
    2. Live programming may not originate from inside the arena on game days from the beginning of the contest at the site each day until the end of the last game at the site each day.
    3. Agencies that do not own play-by-play rights but are affiliates of Westwood One or a participating institution's network may generate live programming (e.g., news reports, call-in show participation) for a maximum of ten minutes per hour at times other than the period described in 11B.
    4. Agencies that are not affiliates of Westwood One or the schools' networks may generate live programming for a maximum of one minute per hour at times other than the period described in 11B.

  12. This policy only applies to the current championship season and is subsequent to change on a seasonal basis.

  13. If you have any questions regarding this policy, please contact Jeramy Michiaels at the NCAA national office (phone: 317/917-6523 or e-mail: jmichiaels@ncaa.org), or Mike Dodson at Learfield (phone: 859/226-4390 or e-mail: mike.dodson@learfield.com), or Cindy Johnson at Learfield (phone: 859/226-4225 or e-mail: cindy.johnson@learfield.com).